Privacy policy

Privacy Policy Last updated: July 8, 2026

1. Data Controller The controller of personal data collected through the Naturia website (www.naturia.world) is FURNMASTER DOO, Nemanjina 46a, 11000 Belgrade, Serbia, Company Registration No.: 21917702, VAT No.: 113712618, contact: support@naturia.world.

2. What Data We Collect

  • Identification data: first name, last name
  • Contact data: delivery address, phone number, email address
  • Order data: purchased products, order value, payment method
  • Technical data: IP address, device and browser information (via cookies — see Cookie Policy)
  • Communication data: correspondence via email, chat or phone (e.g. complaints, inquiries)

3. Purpose and Legal Basis for Processing

Purpose Legal Basis
Conclusion and execution of sales contract (delivery, invoicing) Performance of contract
Processing complaints and warranty claims Legal obligation
Customer communication (responses to inquiries, order status notifications) Performance of contract / Legitimate interest
Sending newsletters and marketing communications Consent
Bookkeeping and tax records Legal obligation

4. Recipients of Data Data may be shared with:

  • courier/delivery services for order fulfillment,
  • payment processors/banks for payment processing,
  • accounting services,
  • IT vendors maintaining the website and e-commerce platform,

solely to the extent necessary for service provision, under confidentiality obligations.

5. Data Retention

  • Order and invoice data is retained in accordance with tax and accounting regulations (typically 10 years for accounting documentation).
  • Complaint data is retained for at least 2 years from the date of submission.
  • Data collected based on consent (e.g. newsletter) is retained until consent is withdrawn.

6. Rights of Data Subjects Every individual has the right to:

  • access their data,
  • rectification of inaccurate data,
  • erasure of data (where no legal retention obligation exists),
  • restriction of processing,
  • objection to processing,
  • data portability,
  • withdrawal of consent at any time (without affecting the lawfulness of prior processing).

Requests can be submitted to support@naturia.world. If you believe your data is being processed unlawfully, you have the right to lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection.

7. Data Security FURNMASTER DOO implements appropriate technical and organizational measures to protect data from unauthorized access, loss or misuse.

8. Policy Changes We reserve the right to amend this Privacy Policy, with the updated version published on the website.